Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations
Become an NHPR sustaining member and you'll have 2 chances to win a trip to PARIS!

Leading The Charge At South By Southwest


Good morning. I'm Steve Inskeep with a battery charge. The South by Southwest festival began Friday in Austin. Companies promoted themselves by offering ways for the crowds to charge their phones. Yahoo! hid charges in planters. Sierra Club chargers resembled gas pumps. Mophie sent around a St. Bernard rescue dog with a charger; that way everyone who was at this legendary festival has battery power to ignore it and pay attention instead to messages from somewhere else. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

You make NHPR possible.

NHPR is nonprofit and independent. We rely on readers like you to support the local, national, and international coverage on this website. Your support makes this news available to everyone.

Give today. A monthly donation of $5 makes a real difference.