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That Game On Your Phone May Be An Ad In Sheep's Clothing

A promotional image from the mobile ad company Celtra shows an ad that is also a game. (Celtra)
A promotional image from the mobile ad company Celtra shows an ad that is also a game. (Celtra)

Smartphone users beware: ads disguised as games could be coming to your mobile device.

According to the online publication VB Gamesbeat, mobile advertising revenues are on track to surpass $31 billion in 2014. That's slightly less than half of television ad revenues.

Not surprisingly, mobile advertisers are looking for new ways to package their pitches, and they’ve been using more ads that resemble video games.

Here & Now media analyst John Carroll joins host Sacha Pfeiffer with details.

  • See previous segments with John Carroll
  • Guest

  • John Carroll, Here & Now media analyst and professor of mass communications at Boston University. His blog is "Campaign Outsider" and he tweets @johncarroll_bu.
  • Copyright 2021 NPR. To see more, visit https://www.npr.org.

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