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Modest, Obscure Deal Has Tech Industry Talking

Yahoo is reportedly set to buy the mobile advertising company Flurry for about $200 million. Pictured is a screenshot of Flurry's homepage. (Flurry.com)
Yahoo is reportedly set to buy the mobile advertising company Flurry for about $200 million. Pictured is a screenshot of Flurry's homepage. (Flurry.com)

Yahoo is set to buy the mobile advertising company Flurry. It’s a relatively modest deal by Silicon valley standards — reportedly about $200 million — and Flurry is not a company that consumers know or care about, but the deal has the tech industry buzzing.

Peter Kafka of Re/code says that’s because Yahoo is trying to solve a problem that other tech giants are facing — how to increase advertising revenue from mobile ads.

Kafka says that for the most part, mobile ads are simply not generating the kind money that other forms of ads generate, and that is a serious problem for the industry.

Peter Kafka talks to Here & Now’s Jeremy Hobson about the Yahoo-Flurry deal and what it means for consumers.

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