© 2024 New Hampshire Public Radio

Persons with disabilities who need assistance accessing NHPR's FCC public files, please contact us at publicfile@nhpr.org.
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations
Purchase your tickets today and be entered to win ALL prizes including $35k toward a new car or $25k in cash during NHPR's Summer Raffle!

Guess Ordered To Pay Gucci $4.7 Million


The U.S. District Court in Manhattan ruled on a different merchandise dispute this week, and that brings us to our last word in business. The question here is under what circumstances you can trademark a single letter - the letter G.


That was the question posed in the form of a lawsuit filed by the luxury fashion brand, Gucci, of the famous interlocking G logo against its more downscale rival, Guess.

MONTAGNE: Gucci sued Guess over trademark infringement, citing multiple cases of designs it claimed were quote, "studied imitations of Gucci trademarks."

ALEXANDRA STEIGRAD: For example, there was a tricolor motif on some shoes, so it was a red-green-red stripe on shoes.

INSKEEP: Alexandra Steigrad is the legal reporter for Women's Wear Daily and she has been covering this trial. She explains Gucci's point of view.

STEIGRAD: They were basically saying that Guess had, you know, copied that mark. And there's also a G pattern which, you know, if you own a Guess or a Gucci bag there's a G kind of pattern on a beige background. They're very similar. And so Guess was basically being accused of copying that pattern.

MONTAGNE: The judge rejected Gucci's claim that Guess was counterfeiting, but Gucci did win part of the case.

INSKEEP: So while Gucci sued for $200 million, it was given a more downscale Guess-like judgment of $4.7 million.

MONTAGNE: Gee. Well, that's the business news from MORNING EDITION on NPR News.


MONTAGNE: I'm Renee Montagne.

INSKEEP: And I'm Steve Inskeep. Transcript provided by NPR, Copyright NPR.

You make NHPR possible.

NHPR is nonprofit and independent. We rely on readers like you to support the local, national, and international coverage on this website. Your support makes this news available to everyone.

Give today. A monthly donation of $5 makes a real difference.