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Refreshingly Old School: Pimms Cup

Cause or Effect? Pimms Cup is linked to warm-weather activities, from Wimbledon to horse racing.
Cause or Effect? Pimms Cup is linked to warm-weather activities, from Wimbledon to horse racing.

With Wimbledon wrapping up this weekend we take a look at the beverage most associated with the event: the Pimms Cup. Michele Norris speaks with Martin Joyce, director of catering for Wimbledon, about what's in the drink -- and why it pairs so well with watching tennis.

Since its beginnings in the middle of the 19th century, Pimms has remained a British hot-weather favorite. With flavors that recall gin and a color like that of iced tea, Pimms is a natural thirst-quencher. And at only 50 proof, it's a bit safer to quaff courtside, where decorum counts.

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