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Analysis: Democrats' Media Messages

The leading Democratic presidential candidates rely on their personal experiences to market themselves in political ads meant to bolster their stadings in Tuesday's 10-state showdown. Sen. John Edwards uses his early days in a mill town to stress his commitment to economic issues. Sen. John Kerry relies on his record in Vietnam to show voters he can be trusted to help them on key issues such as health care and education. NPR's John McChesney reports.

Copyright 2004 NPR

John McChesney
Since 1979 senior correspondent John McChesney has been with NPR, where he has served as national editor (responsible for domestic news) and senior foreign editor. Over the course of his career with NPR, McChesney covered a variety of beats and traveled extensively throughout Europe, Africa, the Middle East, Latin America and Asia. His reports can be heard on NPR's Morning Edition, All Things Considered, Weekend Edition, and newscasts.

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