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Music Industry Finds Silver Lining Among Middle Aged

People over the age of 35 tell market researchers they'd buy more music if they didn't have to wade through racks of CD geared for 18-year-olds, read magazines tailored to 15-year-olds, or listen to radio aimed at 12-year-olds. NPR's Rick Karr talks with a former corporate turnaround specialist who sees the music industry in need of an intervention, and a publisher and editor who think a new magazine for older listeners is the key.

Copyright 2003 NPR

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