For thirteen years, David Moore worked at the Gallup Poll, where he was instructed that “media polls are not used to uncover the thoughts of the public but rather to manufacture public opinion”. Moore's account of his time at Gallup shows the methodology pollsters use to get the results they need. We’ll look at the underbelly of polls and polling.
- David Moore, Former senior editor at the Gallup Poll and founder and director of the UNH Survey Center; his new book is The Opinion Makers: An Insider Exposes the Truth Behind the Polls
- Andy Smith, professor of Political Science at the University of New Hampshire director of the UNH Survey Center
David Moore will be speaking on his book "The Opinion Makers" tonight at 7pm at Water Street Bookstore in Exeter. For more information call 603.778.9731 or click here
