Today on Word of Mouth, we turn to our computer screens for a look at the latest trends in online video. It wasn’t long ago that the best stuff the Internet had to offer was either pirated movies or YouTube clips featuring musical cats, amateur comedy sketches, or young video bloggers baring their souls on bedroom webcams.
There’s still plenty of amateur video to go around on the Internet, but the bar is rising. Television networks and studios are finding more ways to share their mainstream content online, and viewers are increasingly turning to the web to watch their favorite shows. New studies say online TV viewership has doubled in the last two years.
Joining us on Word of Mouth are two men who are keeping their eyes on what this trend means for the industry. Robert Thompson is director of the Bleier Center of Television and Popular Culture at Syracuse University. We also have James McQuivey, a principal analyst for Forrester Research.
(Photo by Anurag Bansal)
