Polaroid has the name-brand recognition that almost any company would lust after. But the instant-photo company fell on hard times with the dawn of the digital age. Polaroid couldn’t compete with the mass-influx of cheap digital cameras and cell phone cams. The company just recently announced that it will stop making its iconic instant film – officially rendering the classic Polaroid camera a thing of the past.
But the company isn’t totally getting out of the game. Polaroid’s attempt to stay relevant in the modern era comes in the form of a spin-off company called Zink, which makes portable little devices that can instantly print a photo you take with your digital camera or cell phone.
Michael Kanellos is an editor-at-large for CNET, a technology and product review Web site, and he visited Word of Mouth to tell us more about Zink.
Read Michael Kanellos' review of Zink on CNET.com
