Word of Mouth for November 29th, 2011

A washed-up mixed martial arts champ’s comeback tells a bigger story about the meteoric rise of a sport once derided as human cockfighting. A mortician/blogger answers questions you’ve never dared to ask. And a campaign that’s been resurrected, despite being run like a Mel Brooks parody. 

Plus, a competition for ultra-smart kids who prefer to solve big problems with an iconic building toy.