Unprecedented spending by Super PACs has voters feeling deluged by 2012 campaign ads. While an estimated six-billion-dollars has been spent on advertising to influence voters and portray a sense of urgency, the Keller Fay Group’s talk track research finds that the Super PAC money has not proved as decisive as once projected, and that people are talking less about this election than they were at this point in 2008.Brad Fay of the Keller Fay Group joins us to talk about their work with the National Journal to track how people are talking about candidates and issues.
Final results: Summary results | Town resultsThe BasicsThe New Hampshire primary is a mainstay in American electoral politics. Every four years, voters gather to help determine the Republican and/or Democratic nominee for President. While the state only has 12 electoral votes in 2012 (normally it’s 24, but the Republican National Committee penalized the state party for moving up the event date), the primary’s position as one of the earliest contests gives the state out-sized influence over the nomination process.Only the Iowa caucuses come before New Hampshire’s primary. Traditionally, New Hampshire’s broad-based primary contest has been seen as a counter-weight to Iowa’s more drawn-out caucus process, which tends to draw a smaller core of party faithful. In the case of the 2012 Republican race, New Hampshire’s electorate is seen to represent the more libertarian-leaning, fiscally conservative wing of the party, while Iowa voters are seen as representing the socially conservative wing of the GOP base.N.H. Primary summary provided by StateImpact - NH reporter, Amanda Loder
What Has Voters Talking
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