Mitt Romney is pouncing on a post-debate bounce that has him polling neck-in-neck with the President. This may be the brand re-boot that eluded the Romney campaign after the RNC in Tampa. Pat Griffin has kept a close watch on Romney’s rising and falling campaign since the primary. Pat is a veteran ad-man and GOP consultant and strategist. His new book, Primary Columns, is a collection of blogs and op-eds penned during the primary leading up to Election 2012, a contest he calls “the strangest, wildest, most unpredictable gladiatorial contest ever”.