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Blame The Internet: 6-Second 'Snackable' Ads Make Their Way To TV

Published September 8, 2017 at 12:33 PM EDT
A Fox Sports camera is seen during an NFL football game between the Detroit Lions and the Philadelphia Eagles at Ford Field in Detroit, Thursday, Nov. 26, 2015. (Rick Osentoski/AP)
A Fox Sports camera is seen during an NFL football game between the Detroit Lions and the Philadelphia Eagles at Ford Field in Detroit, Thursday, Nov. 26, 2015. (Rick Osentoski/AP)

Those super-brief ads that air before videos on the web are making their way to your TV screen: Fox is introducing them this weekend to NFL viewers.

Here & Now‘s Robin Young talks with Here & Now media analyst John Carroll (@johncarroll_bu) about what six-second ads might mean for TV viewers.

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