THE RIGHT DEMOGRAPHIC FOR YOUR BUSINESS: Active, Educated Adults With Above-Average Income
Age
The median age of the Public Radio Audience is 46. 67% of listeners are between the ages of 25 and 54. This demographic includes the very important Baby Boomers.
Education
64% of Public Radio listeners have a four-year college degree. They are four times more likely to earn a graduate degree than the average US adult.
Household Income
Public Radio households are more affluent. The median household income is $73,076. 48% have household incomes of $75,000 or more. 29% have household incomes of $100,000 or more.
Home Ownership
78% of Public Radio listeners own their own home. The median home value is $170,868. 44% own homes worth $150,000 or more 32% own homes worth $200,000 or more.
Employment Activity
Listeners to Public Radio are influential in their companies. 33% are in supervisory positions. They are twice as likely to make business purchases and nearly four times as likely to be self employed.
Computer & Internet
The Public Radio Audience is computer savvy. 77% have a personal computer at home. 60% have used the Internet in the past month. And they are more than twice as likely to bank on-line than the average adult.
Contact Us
For more information about Underwriting and to receive The NHPR Media Kit contact Jim McCann, Director of Corporate Support, or call 603.223.2470.
