LL Bean to Sue for Pop Up Ads

By Susan Chisholm on Monday, May 17, 2004.

Outdoor retailer LL Bean has filed suit in US District Court in Maine against four companies that use pop-up box advertising on Bean's own website.

The complaint accuses Nordstrom, JC Penney, Atkins and Gevalia of trademark infringement, false advertising, deceptive practices and unfair competition.

From Maine Public Radio, Susan Chisolm reports.

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