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Political Dating
By Dan Gorenstein on Friday, November 14, 2003.
We often hear about how candidates woo voters. Using the romance metaphor to describe politics is familiar. As New Hampshire Public Radio?s Dan Gorenstein reports, it?s a metaphor that rings true for voters and political professionals -- particularly at a time when the affections of voters are very much at play. The John Kerry campaign has come out with a bumper sticker: Dated Dean, Married Kerry. State Director Judy Reardon says if it seems like there are overtones, it?s very intentional. Track 33 The last thing Reardon wants to see people doing what Concord businesswoman Kathy Timbas did. Checked out Kerry, and married Howard Dean. Track 24 With about 70 days before the primary, some people believe as much as 2/3rds of the electorate is up for grabs. Despite the significant lead former Vermont Governor Dean enjoys, the election outcome is far from certain. Republican pollster Glenn Bouldger says this time of the race is a little like dating, but is exponentially more complicated. 2:56 ... some of your voters are supporting you, and are married to you, and others are dating you, and you want to make the final sale, and keep them in your column, and then there are voters who are just sort of going to a movie with you to check you out and see if this is something they want to pursue, and if they don?t they will drop you and go onto the next one. Bouldger says the key thing for any campaign is once a person shows any interest to draw them in. That?s what the front-running Dean is trying to do. Campaign State Director Karen Hicks says the campaign is trying to build on the relationships its? established. On the Dean website, there is an on-line pledge to support Dean, letter writing initiatives, and plenty of activities on the ground. Track 12 GOP pollster Bouldger says this is not a time to assume any relationship is on safe ground. 9:34 you need the political equivalent of roses and chocolates. And that are phone calls, from key supporters, from volunteers, we are glad you are with us. You mail them bumper stickers, or you deliver yard sign. B/c nothing says commitment like a yard sign. Just like in high school dating, politicians are competing for voter?s attention. Part of the process is that candidates try to convince the electorate that one given candidate isn?t what they appear to be. Kathy Timbas, a Dean supporter, is certainly aware of the concerns raised about her candidate?s position on Medicare and gun control. But those attacks haven?t changed her mind. Track 25 Just as the internet has become a integral part of dating, Dean?s New Hampshire director Karen Hicks says it?s equally important for the campaigns. Track 17 For as handy or common the dating metaphor might be, it?s frivolous to Representative Christine Hamm. Hamm has checked out the candidates, and she says this is serious business. Track 58 Ultimately for anyone who goes to the trouble to vote, choosing the right candidate is not done lightly. Just as there?s a time in ones? life when playing the field is OK, when it comes down to it, most people are looking for a committed relationship. For NHPR News, I?m DG. Post a comment
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