Target Marketing

Retail stores and other companies are eager to learn about their customers in order to serve them better. But personal privacy may be at stake. Find out how consumer information is gathered and used, and how to protect yourself. Laura's guests are Katherine Albrecht, founder of C.A.S.P.I.A.N. (Consumers Against Supermarket Privacy Invasion and Numbering), and Marty Abrams, Director of the Center for Information Policy Leadership at Hunton and Williams in Atlanta