Rickshaw Advertising

By Peter Aronson on Thursday, August 13, 2009.

Many people in the central Indian state of Bihar rely on an ancient form of transportation: the bicycle rickshaw. These three-wheeled vehicles are slow-moving and not especially lucrative for the drivers, who huff and puff through city streets.

Now an Indian businessman has an idea that could turn bicycle rickshaws into moneymaking vehicles: outdoor advertising. But will the drivers see any of the profits? The World Vision Report’s Peter Aronson brings us this report.

Listen to Peter Aronson's report on rickshaws at the Public Radio Exchange.

(Photo by bricoleurbanism via Flickr/Creative Commons)

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