The Medium is the Message

The digital age offers us more information in one day than those living in the 1800s had access to in an entire lifetime. Even better (or worse, depending on the point of view), some research suggests the Internet doubles in size every five years. With scads of content rushing online each second, magazines are one particular medium fighting to stay not only relevant but also tactile.

Recently, The Wall Street Journal highlighted some of the more brazen iterations: there’s magazines you wear, magazines you throw (and not just out of anger), magazines you have to break, and magazines you “develop” in the sun.

Above all else, however, these publications are tangible, physical objects — not just content to be clicked through, downloaded, or posted.

The Wall Street Journal: Reinventing the Magazine

(Photo courtesy of Visionaire 56 SOLAR)