Sampling "The Clover" Buzz

By Virginia Prescott on Tuesday, July 29, 2008.
listen:Listen with Windows Media PlayerListen with an MP3 Player

The company that helped teach America a whole new coffee lexicon is in trouble. Starbucks recently announced that it will close 600 stores in the coming year, leaving some loyal customers without their six-dollar grande sugar free vanilla lattes with soy.

The reasons behind the giant coffee chain’s troubles are varied and debated. But in a leaked memo, Starbucks founder Howard Shultz stated his opinion clear and simple – the company had stopped focusing on the basics. While customers could buy breakfast sandwiches, fancy milkshakes and John Mellencamp records, the quality of Starbuck’s main beverage wasn’t standing up to competition.

That’s where "The Clover" comes in. The high-tech, highly-regarded $11,000 coffee machine has developed an international following, and will start making appearances in stores around the country. Some say it brews the best cup of joe in the world, and Starbucks is banking on it.

Writer and coffee connoisseur Mathew Honan wrote about "The Clover" for Wired Magazine, and is here to fill us in on the details.

We also look at a different kind of coffee maker. It’s not new, it’s not necessarily expensive, but some die-hard fans say there’s no better coffee machine out there. It’s the vacuum brewer, and writer Corby Kummer is a huge advocate. He recorded this piece for the "Design for the Real World" series on public radio’s Studio 360.

(Photo by Adam Kuban)

Word of Mouth is on the move! Sign up for our podcast and take the show wherever you go.

Say what you want to say. How you want to say it. We want to hear from you.

Word of Mouth is all about what's new. Online and on-air, the show looks at our fascinating and ever-changing world, and puts the latest ideas under a microscope. Word of Mouth investigates everything from science and technology, to health and the environment, to new trends in popular culture. The show airs Monday through Thursday at noon and is hosted by Virginia Prescott.

Support From

Corporation for Public Broadcasting


THE NEXT GREEN THING
is supported by


Public Service of New Hampshire

supporting environmental education
and awareness and committed
to responsible forestry



User login