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A.J. Jacobs has a humble quest - to overcome the reptile brain by living rationally.
Guide To Greenwashing
By Virginia Prescott on Wednesday, July 2, 2008.
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Consumers concerned about their impact on the environment frequently pay the extra cost for items advertised as "green," "eco-friendly" and organic, and their number is growing.
Sales of so-called "green" products and services will likely double in the next year to an expected 500 billion dollars. But what percentage of those offerings is hype, and what exactly does green mean?
Beth Daley is environmental and science reporter for The Boston Globe, and she joins Word of Mouth with more on the faux green phenomenon known as "greenwashing."
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Word of Mouth is all about what's new. Online and on-air, the show looks at our fascinating and ever-changing world, and puts the latest ideas under a microscope. Word of Mouth investigates everything from science and technology, to health and the environment, to new trends in popular culture. The show airs Monday through Thursday at noon and is hosted by Virginia Prescott.
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