Listen
Gulf Coast officials are concerned about damage hurricanes cause to oil pipelines.
Catching the Batman Virus
By Virginia Prescott on Tuesday, July 1, 2008.
listen:
Today on Word of Mouth, we’re talking about the business of making and selling movies. One challenge studios face is no different than any other company with a product to sell: How do you advertise successfully in the age of commercial-skipping? Previously on Word of Mouth, we discussed how Warner Brothers has been building buzz around the new Batman film The Dark Knight through viral marketing. Turns out, producer Eric Molinsky caught the bug. He produced this story for the public radio show Studio 360.
(You can listen to Studio 360 Saturdays at 3:00 on NHPR)
Add new comment
Search us
Podcast
Word of Mouth is on the move! Sign up for our podcast and take the show wherever you go.
Contact us
Say what you want to say. How you want to say it. We want to hear from you.
About us
Word of Mouth is all about what's new. Online and on-air, the show looks at our fascinating and ever-changing world, and puts the latest ideas under a microscope. Word of Mouth investigates everything from science and technology, to health and the environment, to new trends in popular culture. The show airs Monday through Thursday at noon and is hosted by Virginia Prescott.
Support From
 | |
THE NEXT GREEN THING
is supported by
supporting environmental education
and awareness and committed
to responsible forestry