What's Your Brand?

A brand signifies nothing until you assign value to it, right? That's the idea behind Brand Tags, which offers insight into consumers' perceptions through a simple game of word association.

Visitors are shown a company logo (Starbucks, Google, Miller Lite) and asked to enter the first word that comes to mind. Once you've added your two cents, you can click to see the way that others tagged the brand. Apparently Converse "used to be cool" and owning a Harley-Davidson may be a sign of a midlife crisis.

For more of a challenge, you can try guessing the brand based on what others have tagged it. So "cheap", "beer", "college"? Yeah, that'd be Pabst.

(Photo by Sumit)