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With major advances in agricultural science, some believe we are ready for another green revolution.
Pimp My Sneakers
By Virginia Prescott on Tuesday, May 6, 2008.
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Have you ever gone to a shoe store and couldn’t find a single pair of shoes you liked? Either the color was wrong, or the design just wasn’t your style? 
As we consumers get more finicky, companies are trying to give us exactly what we want - letting us call the shots. In the "pimp my ride" era, you can now pimp your sneakers too, as well as all kinds of mass-produced products.
One person who’s watching this ongoing trend is Kim Hastreiter, editor of the New York-based fashion magazine Paper. She joined Word of Mouth host Virginia Prescott from her office in New York to talk about our new ability to customize just about anything from handbags to hamburgers, cars to furniture.
The design issue of Paper is on newsstands now. Click here for a peek inside.
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Word of Mouth is all about what's new. Online and on-air, the show takes the latest ideas and trends from every aspect of our culture and puts them under a microscope. Word of Mouth covers everything from healthcare and the environment, to technology and the internet, to books, movies, music and TV. The show airs Tuesdays and Thursdays at noon and is hosted by Virginia Prescott.
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