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Changing The Way We Give
By Virginia Prescott on Thursday, March 27, 2008.
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If you’re a regular listener to NHPR, you're most likely familiar with the public radio funding model. Almost half of our operating budget comes from listener donations, and a few times a year – like this week – we hold on-air membership drives.
The scene here at the station is probably how you imagine it: volunteers sit behind a bank of phones and wait for listeners to call with financial support. It's a long-held tradition in public broadcasting.
But things have changed a bit in recent years. More and more pledges to NHPR are made online. Just three years ago, only 12 percent of donations to the station came from the Internet. That number is now at almost 50 percent. NHPR isn’t alone. Technology is changing charitable giving in all sectors, and Stacy Palmer, editor of The Chronicle of Philanthropy, joined Word of Mouth to talk about how online giving has come of age.
(Photo by Alan Chan)
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Word of Mouth is all about what's new. Online and on-air, the show takes the latest ideas and trends from every aspect of our culture and puts them under a microscope. Word of Mouth covers everything from healthcare and the environment, to technology and the internet, to books, movies, music and TV. The show airs Tuesdays and Thursdays at noon and is hosted by Virginia Prescott.
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