A High-Tech Blood Drive

By Virginia Prescott on Tuesday, March 18, 2008.
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Facebook is the second-largest social networking Web site, next to MySpace. Sixty-seven million users log on to send messages, post photos, or play games. A new Facebook application launched on Monday essentially uses the site as a high-tech blood drive.

The New York-based non-profit Takes All Types hopes to encourage blood donations overall, especially during shortages or crises. It’s the latest example of groups using Facebook for civic-minded purposes. Word of Mouth's Virginia Prescott spoke with program founder Ben Bergman, a recruiter for online media companies, about using social networking for humanitarian aims.

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Word of Mouth is all about what's new. Online and on-air, the show looks at our fascinating and ever-changing world, and puts the latest ideas under a microscope. Word of Mouth investigates everything from science and technology, to health and the environment, to new trends in popular culture. The show airs Monday through Thursday at noon and is hosted by Virginia Prescott.

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