Next Green Thing: Rocking Out For The Planet

Swedish musician José González is concerned about our impact on the planet, and he sings about it on his latest album, "In Our Nature." It’s easy to sing about, but harder to act on if you’re a rock star on the road. In fact, the event industry as a whole is one of the worst contributors to carbon emissions in the world, second only to the construction industry.

(Photo by Fredric Egerstrand)

But some musicians are taking action. González kicks off a month-long "green tour" of North America on Saturday, and he’s partnered with the Portland, Maine-based environmental non-profit Reverb to reduce waste and carbon emissions while on the road. Word of Mouth host Virginia Prescott spoke with Reverb’s co-director, Lauren Sullivan, about making tours more earth-friendly.

Find out more about Reverb