The Vision of Consumer Driven Health Care From One of the Founders

This week New Hampshire Public Radio is focusing on consumer driven health care. An estimated 3 million Americans have a type of insurance that exposes them to more of the costs of health services but also gives them more control over how they spend their health care dollars.

One of the earliest proponents of this approach is Regina Herzlinger at the Harvard Business School. Herzlinger first suggested it nearly 30 years ago.

As NHPR's Jon Greenberg reports, Herzlinger believes that consumer driven care will force insurance companies and providers to meet the real needs of individuals.