Tuesday's Postcard from Bike Week

For plenty of participants, Bike Week is nothing short of a Dionysian pilgrimage.

While most participants hope that their road of excess leads to a good time, some bike week denizens have their eyes squarely fixed on the bottom line.

And success means following the time tested formula, "know your customers and meet their needs."

Freelance producer Cheryl Senter talked to some people on both ends of this enduring dynamic.....and sent New Hampshire Public Radio this audio postcard.