marketing

Why We Love Tiny Packages Of Treats

Virginia Prescott — Wed, 08 May 2013 15:13:23 +0000

You know those individually wrapped chocolates that you find in office candy jars and Halloween sacks ? Turns out, the troublesome need to unwrap chocolates makes them hard to eat in certain settings, like the car, which is why some years back, Hershey released Reese’s Minis, small, resealable bags of candy designed to be snarfed on the go.

Closing The Sale: Robot Surgeons

Virginia Prescott — Thu, 11 Apr 2013 14:13:54 +0000

Pharmaceutical companies have long gotten a bad rap for trying to influence medical decisions for a profit – but the issue isn’t exclusive to drugs. New York Times reporter Roni Caryn Rabin recently wrote about aggressive tactics used to market the Da Vinci Surgical System – a robotic assistant now operating in over 1300 hospitals across the United States.

Conversation Is STILL King

Virginia Prescott — Tue, 28 Aug 2012 14:11:35 +0000

Whether heralded as awesome, a distraction, or temporary attention-grabber, social media may not be the be-all, end-all of communication today. People still share their opinions and desires to each other via our favorite method…word of mouth. That’s according to the Keller Fay Group, a research and consulting company founded by Ed Keller and Brad Fay.

Move over, rainforest...

Rebecca Lavoie — Mon, 30 Apr 2012 19:08:12 +0000

...turns out, science may be the new cause celebre.

Getting Real About Greenwashing

Isaac Woodbury High — Thu, 24 Mar 2011 14:46:51 +0000

We're hearing from teens across the United States who are getting to the heart of what’s really good for the planet… and what just might look that way. Here’s one Maine high school student’s critical take on greenwashing, the corporate practice of making green claims about products and services that might or might not live up to their marketing.