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As the cost of health care continues to rise, consumer-driven health insurance policies are becoming increasingly popular among employers.

According to a recent industry study by Mercer, almost half of the largest US corporations have started offering the option to their employees.But the study found that only 5% of employees are biting nationwide.

In New Hampshire, former State Health Commissioner Nick Vailas joined the trend two years ago when he founded Patriot Health Care.

The new insurance company would offer such plans.

But Vailas ran into barriers that he says prevent the consumer-driven market from taking off.

NHPR’s Dianne Finch reports.