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New Hampshire already has a good amount of high tech companies, which make up one-third of the gross state product. But some, including the governor, are concerned the rest of the world hasn't been let in on this secret. That’s why the state's thrown down a challenge to begin a branding campaign to sell New Hampshire as a perfect place to set up a high tech businesses. Today we’ll look at this effort, what advantages New Hampshire has for the world of high tech and why others still don’t know about it.

Guests

• Fred Kocher, president of the New Hampshire High Technology Council and president of Kocher and Company, which provides marketing, media, government relations, and public relations consulting services to high tech companies. He's also producer and host of “New Hampshire’s Business” on WMUR-TV
• Michael Vlacich, Director of the New Hampshire Division of Economic Development at the Department of Resources and Economic Development